To hold and apply the highest standards of ethics, integrity, accountability and responsibility.
To treat all clients and potential clients with absolute dignity, confidentiality and respect and as being free and equal individuals.
To maintain the good reputation of the coaching profession and The Coaching Academy, London.
To make commercial agreements with clients and potential clients that are fair and respectful of all parties to such agreements.
To state clearly to clients and potential clients, the terms of any commercial agreement including the expectations of both parties.
To make no claims or implications of outcomes that cannot be demonstrated or guaranteed.
To comply with the spirit and the letter of any commercial agreement made with clients, potential clients and professional colleagues.
To represent true levels of status, title, competence and experience in order to avoid being misled, misrepresented or defrauded.
To obtain written consent from any client or potential client to release their names as referees.
To respect the absolute rights of the client or potential client to confidentiality except as expressly permitted by the client or potential client in writing or as required by the law.
To recommend different resources should these become be appropriate to the client’s or potential client’s needs.
To avoid all conflicts of interests and give notice of such potential conflicts to the Coaching Academy. Advise the Coaching Academy and the client on the risk of conflict if a relationship moves beyond a coach/client situation (for example a personal or business relationship).
To refrain from offering professional information or advice known to be confidential, misleading or where the accuracy is beyond my competency to assess.
To endeavour to enhance public understanding and acceptance of professional coaching
To share skills and experience with fellow members and associates of the Coaching Academy to further increase the body of knowledge, skills and competencies of such parties.
To respect all copyrights, agreements, work, intellectual property and trademarks and comply with all laws covering such areas
To use the tuition, definitions and works of the Coaching Academy as the basis for coaching procedures, practices and objectives.
To avoid coaching minors without consent of parent, guardian or teacher as appropriate.
To contact the Coaching Academy immediately in situations of conflict, litigation or bad publicity.
To comply with all laws and by-laws of the UK and , if coaching any person abroad, with the laws of that person’s country.
Ensure that all advertisements and promotional materials, verbal, written are legal, decent, truthful, honest and in compliance with the requirements of the UK Advertising Standards Authority.
To make a copy of this Code of Conduct freely available to any client on request.